PERFORMANCE CREATIVE · CREATIVE PRODUCTION

Creative that ships. Ideas that can be tested.

Hands-on production moving intentionally toward measurable performance and structured iteration.

Judyta Sikora
~300
reels produced across all projects in one year
~40K
organic views on one university campaign reel
3 years
creative ownership for MayWay Concept Store
16
events produced end-to-end
SELECTED REELS / 04

Selected short-form work.

Click a piece to play it. Video loads only after interaction, so the page stays fast and no random video frame is used as a cover.

SELECTED WORK / 04

Not a gallery. Proof of how I work.

Selected cases change depending on the role, while the underlying facts stay consistent.

CAMPAIGN · PAID-SOCIAL ASSETS

Campaign creative for the University of Rzeszów

Short-form and static campaign assets for prospective-student and university audiences.

  • Produced reels, graphics and materials intended for paid social campaigns.
  • One Kulturalia campaign reel reached approximately 40,000 organic views without paid support.
  • Created campaign graphics and social content within an institutional workflow.
  • Contributed to information architecture for the university recruitment website.

The embedded Kulturalia reel is the campaign piece referenced in the ~40K organic result.

SPEC WORK · PERFORMANCE CREATIVE

ONEPASS AI — from audience pain to creative test

A fictional subscription product used to demonstrate audience insight, angles, controlled testing and iteration.

Subscription fatigueFive AI subscriptions? That’s the problem.
Speed demoIdea → image → video. Without changing tabs.
Workflow controlYour AI workflow should feel like one tool.
CreativeCTR*CVR*CPA*Decision
A1.9%4.8%$24Keep / iterate
B2.6%3.1%$28Fix post-click match
C1.4%5.2%$27Improve hook

*Simulated metrics for demonstration only — not historical campaign results.

FASHION · CREATIVE SYSTEM

Three years of creative ownership for MayWay Concept Store

End-to-end short-form production plus the visual language of a physical fashion retail space.

  • Concept, scripting, aesthetic direction and short-form editing without an external creative team.
  • Redesigned the storefront roughly once per month throughout the three-year collaboration.
  • Connected digital content, visual merchandising and a consistent brand aesthetic.
  • Reels regularly reached approximately 1,000–2,800 views.
EVENTS · PRODUCTION OWNERSHIP

Recurring event production under real deadlines

Creative and organizational ownership across cultural and university projects.

  • Produced all 16 editions of UR Jazz Jam Session across three venues.
  • Coordinated concept, dates, venues, artists and promotion.
  • Created event video coverage and promotional graphics.
  • Designed approximately 40 event posters across university projects.

Creative production with range — and a system behind it.

My background combines recurring commercial content production, visual merchandising, university campaign work, event production, visual arts and jazz. I care about strong visual systems, rhythm, clear messaging and creative that can be produced repeatedly — not only one-off ideas.

CONTACT · youdytasikora@gmail.com