- Concept, scripting, aesthetic direction and short-form editing without an external creative team.
- Redesigned the storefront roughly once per month throughout the three-year collaboration.
- Connected digital content, visual merchandising and a consistent brand aesthetic.
- Reels regularly reached approximately 1,000–2,800 views.
FASHION · E-COMMERCE · VISUAL MERCHANDISING
Fashion creative across screen, product and space.
Three years of brand content, monthly storefront redesigns and hands-on premium fashion resale.

~300
reels produced across all projects in one year
~40K
organic views on one university campaign reel
3 years
creative ownership for MayWay Concept Store
16
events produced end-to-end
SELECTED REELS / 04
Selected short-form work.
Click a piece to play it. Video loads only after interaction, so the page stays fast and no random video frame is used as a cover.
SELECTED WORK / 04
Not a gallery. Proof of how I work.
Selected cases change depending on the role, while the underlying facts stay consistent.
- Co-owner and restorer working with premium accessories from Cartier, Louis Vuitton and Yves Saint Laurent.
- Online sales through Etsy, Vestiaire Collective and Grailed.
- Exhibitor at vintage fairs including Kogel Mogel Vintage and Rzeszów BAZAAR.
- Approximately 40 promotional posters for concerts, conferences and university events.
- Visual merchandising and monthly storefront redesigns during the MayWay collaboration.
- Visual arts background spanning drawing, painting and commissioned work.
- Produced reels, graphics and materials intended for paid social campaigns.
- One Kulturalia campaign reel reached approximately 40,000 organic views without paid support.
- Created campaign graphics and social content within an institutional workflow.
- Contributed to information architecture for the university recruitment website.
The embedded Kulturalia reel is the campaign piece referenced in the ~40K organic result.
Creative production with range — and a system behind it.
My background combines recurring commercial content production, visual merchandising, university campaign work, event production, visual arts and jazz. I care about strong visual systems, rhythm, clear messaging and creative that can be produced repeatedly — not only one-off ideas.
CONTACT · youdytasikora@gmail.com